Endura partner up with Trash Free Trails and the A-Team25 February 2021 | By billy1979
Scottish cycle kit brand Endura is delighted to announce their partnership with Trash Free Trails (TFT), a community-focussed, non-profit organisation with a two-fold mission: to reduce Single Use Product Pollution (SUPP) in and on our trails and wild places by 75% by 2025, and reconnect people with nature through purposeful adventure.
TFT’s A-TEAM are an elite group of volunteer regional representatives from across the UK. They have pledged to donate that little bit more of their time, passion and talent to protect and promote their trails for everyone to enjoy; empowering, engaging and enabling their local trail communities to do the same. Endura will be kitting out the A-TEAM with durable, performance cycle clothing and helmets needed for their noble task, and will also be supporting them financially.
A complete head to toe kit has been made for the A-TEAM, featuring logos, slogans and custom design elements, cementing their role at heart and soul of Trash Free Trails. A fully sublimation printed custom MT500 L/S Lite Jersey has also been created, to the same specs as MTB royalty siblings the Athertons’ custom jersey, at Endura’s state-of-the-art production facility in Livingston, Scotland.
Jim McFarlane, Endura’s Founder and Managing Director, says: “What Dom and the guys at Trash Free Trails are doing is special and deserves support, not just from Endura but from all of us who ride on trails. We’re strong believers in taking responsibility for any impacts that mountain biking might have on the environment and this partnership is another step on the way to Endura putting sustainability and climate change mitigation at the heart of everything we do.”
Driven by Pamela Barclay, Endura’s Co-Founder and Brand Director, Endura are working hard at many fronts on environmental initiatives and on reducing their carbon footprint. They have just planted 1.3 Million Trees. When they launched their One Million Trees Initiative at the start of 2020, they committed to planting one million trees annually for the next ten years to ultimately eliminate Endura’s carbon footprint. With the help of their reforestation partners in Mozambique, the first year’s target was exceeded by 30%, with more than 1.3 million mangroves planted in the Maputo Bay area and plans to start planting here in Scotland soon. With this important milestone met, they have now set a bold new target - to become CO? negative by 2024.
Endura have been early movers in this area and other initiatives include:
- all apparel fabrics being PFC free since 2018
- having offered a crash repair service for over 15 years
- offering Bio Degradable Garment Proofers and Cleansers
- continuing to manufacture in Scotland
- using lots of recycled fabrics across their range, as well as fabrics which are ‘MadeKind’ meaning they have been manufactured in a way that is certified to avoid damage to the local environment
- their garments having a reputation for durability and longevity.. not built-in-obsolescence
- 99% of their packaging being recyclable
- offering a brand new poly bag recycling scheme to their partner retailers
For more information on this rapidly growing volunteer army of riders, runners and roamers, what they’re up to this year, and how you might #JOINTHETRASHMOB, go to trashfreetrails.org