The Dirty Reiver is proud to announce Panaracer as new title sponsor30 October 2022 | By billy1979
Synonymous with gravel and the Dirty Reiver, we are proud to announce that long-term partner Panaracer, will be our title sponsor for 2023-24.
Known for its iconic GravelKing range of tyres, Japanese manufacturer Panaracer has been at the fore of the gravel movement since 2013 and continues to develop new and exciting gravel-specific tyres for all conditions.
Here is how it all started with Panaracer ‘Go To Guy’ Jeff Zell.
“The origins of the Panaracer Gravelking go all the way back to 2013. Our research teams identified a growing trend of riders who didn’t identify as MTB, road, or cross riders specifically but were enjoying casual riding that focused on camaraderie, endurance, and community that moved away from the increasingly dangerous roads, heavy MTBs, and a short cyclocross season.
Panaracer spearheaded gravel tyre development and community from pretty much day one and has continued to deliver gravel-specific tires in a variety of tread designs, sizes, and widths for all conditions. We’re very proud to be among the first companies to see gravel and to foster the spirit of fun in cycling in a new direction that continues to grow to this day.“
Entries will open on 1st December 2022 at 08.00. For more information: www.dirtyreiver.co.uk