Chain Reaction Cycles to be title sponsor for TweedLove Bike Festival 20214 February 2021 | By billy1979
TweedLove Bike Festival has announced a new headline partnership with Chain Reaction Cycles for their 2021 festival weekend based in the Tweed Valley, Scotland. The online bike store will also sponsor two of TweedLove’s other events this year, covering gravel and road-riding.
Over the last 11 years TweedLove Bike Festival has become one of the UK bike industry’s major annual events, and features a wide range of events for different types and ages of riders including one of the country’s biggest demo opportunities. This year riders can expect a big increase in E-Bike activity over the weekend and while the biggest emphasis is on mountain bikes, many other styles of riding will also feature.
“TweedLove is about riding your bike and having a good time – for all kinds of riders,” says TweedLove founder Neil Dalgleish. “That’s why TweedLove always has a wide choice of events. For a lot of us it’s about racing technical Tweed Valley enduro stages, but for others it could be about demo-ing a gravel bike or hitting the trails on an eMTB - or taking part in a kids’ event. It’s also about checking out the latest bikes and kit, finding a bargain and enjoying some great beer and food with mates.”
Grant Norris of Chain Reaction Cycles said: “It’s a fantastic opportunity for us to partner with TweedLove this year, which is set to be a superb celebration of cycling. There’s so much to get involved with throughout the weekend in such an incredible setting and Chain Reaction Cycles are excited to be there and revel in the joy that two wheels bring!”
The bike events world has been hit hard by Covid, so the TweedLove team are gearing up to make the festival both Covid-safe and more fun than ever when the events return. “It’s been a very difficult time, we’ve lost members of staff and the uncertainty has been grim, but now we’re building a stronger team than ever, and it’s awesome to have Chain Reaction Cycles involved now, too” says Neil. “It’s going to be a fantastic weekend and all the events will be supercharged like never before. Bikes have kept so many of us sane through the pandemic, and now we can’t wait to celebrate. The positive vibes will be like never before.”
Chain Reaction Cycles TweedLove Bike Festival will be held in Peebles, Scottish Borders on 17-19 September 2021.
Chain Reaction Cycles Gritopia is on Saturday 12 June, and Cycle Law Scotland Skinny Tweed presented by Chain Reaction Cycles is on Sunday 13 June, both also starting and finishing in Peebles.