April Fools Comes Every Day In The Bike Industry - And Here's Why!

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It's April Fools - we love April Fools - but this year we've decided to try something different.

Rather than creating a backwards mullet bike or pretending we're rebranding, we're talking about bullshit in the bike industry. The April Fools prank that gets played on riders every single day in mountain biking... not just on April the 1st.

Press play, let us know what you think and drop us a comment down below - we'd love to hear what you think!

Credit: StarlingCycles