Where The Trail Ends Premiere Hits Las Vegas.

The long-awaited freeride mountain bike film, Where The Trail Ends, has finally arrived. On September 19th, 2012, Red Bull Media House and Freeride Entertainment will premiere their latest cinematic creation in The Pearl Theatre at Palms Casino Resort in Las Vegas. A red carpet treatment will greet athletes and VIP's beginning at 8:30PM, followed by the 9:00PM big screen launch of the most progressive and groundbreaking mountain bike movie of the past decade. Tickets to the premiere are available at www.wherethetrailends.com and the first 1,000 moviegoers to pick up their tickets will receive a limited edition issue of Decline Magazine that includes a special LCD video display inside.

For fans unable to make the trip to Las Vegas, all the action from the red carpet and premiere of Where The Trail Ends including Q&A sessions with athletes and film makers will be live-streamed for free at www.redbull.com/bike beginning at 8:30PM PST. Witness interviews with the athletes, filmmakers and special guests on the red carpet by none other than host Sal Masekela, then follow the cameras inside with the crowd to catch the introductions and watch the film live as it premieres to the world. If viewers miss any of the excitement, the entire live stream loop, including all the red carpet antics and the film in its entirety, will be broadcast continuously for 24 hours allowing everyone a chance to view what might be the most influential big mountain riding film ever.

Where The Trail Ends is the culmination of three years of travel to the farthest reaches of the globe, including the Andean foothills of Salta, Argentina, China's challenging Gobi Desert, Nepal's near-secret Mustang region, the unexplored shorelines of British Columbia's Fraser River and Virgin, Utah - big mountain freeriding's birthplace, and punishing proving grounds.

Where The Trail Ends' storyline follows professional mountain bikers Darren Berrecloth, Cameron Zink, Kurt Sorge, James Doerfling, Andreu Lacondeguy and another half dozen of the world's top freeriders in an extraordinary chronicle of exploration, chaos and culture, set amongst some of the globe's most harrowing and remote natural landscapes.

Freeride Entertainment's crews created the project's remarkably compelling tone, footage and narrative using the most advanced filmmaking and sound equipment ever used in the outdoor adventure sport genre. An array of transportation tools including jet boats, helicopters, fixed wing aircraft, as well as the riders themselves, helped provide a variety of unique perspectives for the audience. Partnerships with Contour (www.contour.com), hands-free HD video cameras, and Specialized Bikes were vital to the project's success.

Where The Trail Ends will be available on DVD, Blu-ray(tm) and iTunes beginning September 21st. For more information, visit www.wherethetrailends.com

About Red Bull Media House:
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com

About Freeride Entertainment:
Established in 1997, Freeride Entertainment has produced mountain bike film making's longest running series, multiple freeriding events and discovered first-ever venues all over the world. Its scope of services having since expanded to many genres of action and motor sport, today the Nelson, British Columbia-based production house has created film, TV, commercial and on-line content in over 40 countries, in some of the planet's most challenging environments. Where The Trail Ends marks the company's return to the setting of its creative and inspirational origin; a project that in part defines Freeride's 15-year body of work, as well as its dedication to the world's wondrous places and mountain biking's international development and evolution. www.freeride-entertainment.com