SKINS Long

Skins make compression garments to aid performance and recovery… they've also just sued the UCI over damage to their brand name being associated with poor governance of the road cycling.

They're now branching out in to the mountain bike market and with a similar tongue in cheek have produced this great promo firmly taking the Michael before ripping the hell out of Sheffield's trails. James Swinden stars as the Strongbow swilling armchair athlete inspired by TV, encouraged by mates and ultimately pinned as hell smashing up Sheffield's trails.

Credit: Steel City Media