Hotlines adds Nema clothing to it's portfolio!

Distribution giants Hotlines Europe are pleased to announce that they will be adding Nema cycling apparel to their already stellar brand line up for 2011. Nema, based in Ventura California have been making quality cycling gear since 1994. The Californian company were one of the first brands to produce a Mountain Bike specific baggy short. This short known as the Jewel still forms part of the 2011 product range, albeit in a more advanced guise. Martin Astley Hotlines Europe Marketing Manager had this to say about the collaboration. "Nema is a brand that has caught my attention on several occasions over the past few years. The clean lines and bold branding on the 2011 range looks great, the Searcher trail shorts and Buzz Jersey are particular highlights for me. I'm looking forward to putting the brand in front of the UK market for the first time." Nema President Erick Kozin added "We are excited to team up with Hotlines, a premier name in distribution. We know that they share our passion for the sport, and work hard to promote the brands they carry. Everyone at Nema looks forward to working with the Hotlines team for many years to come. Hotlines expect to receive their first delivery of 2011 stock this spring. For all dealer enquiries call Hotlines on 01313 191 444 or e-mail [email protected]