SweetskinZ at Fat Face night race!

Crowds at the Fat Face night race in Edinburgh are the first in the UK to be wowed by SweetskinZ. SweetskinZ, already a massive hit in the US, sponsored local rider Malcolm Blyth at the Fat Face night race in Edinburgh today. Competitors were thrilled to be the first to get their hands on a pair of SweetskinZ when they were given exclusively as prizes in advance of the UK launch. SweetskinZ come in a range of full colour graphics and patterns and are the only tyres on the market with unique reflective designs. This combination makes SweetskinZ not only the best looking tyre on the market but also enhances the safety of the rider. SweetskinZ are set to launch in the UK by the end of the year to revolutionise how people think about bike tyres. Their innovative designs leave traditional black tyres in the dust. Whether it is the slithering scales of the "Rattleback" tyre, or the red-hot flames of the "Scorch" tyre, every product in the SweetskinZ line makes a bold, unique statement, as individual as each rider. SweetskinZ designs are geared towards the daring BMX rider, the urban city rider and the adventurous mountain biker. SweetskinZ tyres feature high quality rubber and maintain excellent tread life and performance and are available in most popular tread patterns. The "Idea Factory" at SweetskinZ will continue to develop bold new designs that will redefine the way people think about cycling! Andrew Boyland, CEO, SweetskinZ USA says: "SweetskinZ have been taking the US bike tyre market by storm and we are so excited about launching them in the UK where they will be in stores by the end of the year." For more information, please visit www.sweetskinz.com