Killeen wins the X factor

The New Year brings an exciting new start for Liam Killeen – fit and prepped for the season, Killeen has partnered with Giant and the award winning Anthem X to create the winning formula. The Malvern based, cross country athlete confirms these next two seasons are extremely important to him, Killeen commented "Giant are committed to cross country competition; I believe that their enthusiasm for the sport as well as their confidence in my personal development makes Giant the right partner for my future" Killeen, who has signed with Giant for two years, is ambitious and passionate about a number of cycling disciplines - competition is extremely important to him, with a personal goal of getting a medal in 2012. Ian Beasant, Managing Director of Giant UK said "Liam tested an Anthem X for a couple of weeks prior to joining Giant - he selected his bike first then the team. Liam's the best possible ambassador for the brand, I'm delighted he's joined Giant." Liam's confidence in the sport; product and the brand are the foundations of this new relationship and he is eager to get racing on his Anthem X Advanced SL – as well as helping develop future Giant product. Killeen continued "being on the right bike really can make the difference between victory and defeat when racing at the top of the sport – I'm confident I've made the right choice in Giant with product that can give me the edge" In addition to racing cross country for the coming season, Killeen will also compete at national cyclocross events on Giant's brand new TCX Advanced SL. Details on the rest of Giant's line up of 2011 off-road teams and athletes will be announced early next year. www.giant-bicycles.co.uk