First Look - SHRED // SLYTECH Bike Line

Check out this great First Look at the Shred and Slytech bike line which now has backing from BMX legend Ryan Nyquist. It certainly looks like a great range!

Anomaly Action Sports, home of brands SHRED and SLYTECH, announce expansion into the bike market with new Bike Manager, Victor Sheldon, new Team Shredder, Ryan Nyquist, and with the debut of its ‘WE SHRED DIRT.’ bike line of eyewear and protection at Eurobike, Friedrichshafen, 28th-31st August 2013.

Born on a mountain bike ride in the summer of 2006, SHRED and SLYTECH have since conquered the snowsports industry with cutting edge flawless technologies and true progressive style. After landing snow focused distribution deals in over 40 countries, being stocked in 1000 stores around the globe and recruiting world renowned skiers and snowboarders such as Romain De Marchi, Ted Ligety, DCP, Alexis Pinturault, Duncan Adams, Oscar Scherlin and Wolfgang Nyvelt, the company is now ready to unveil its line of product dedicated to the world on two wheels, going back to what inspired its inception.

SHRED // SLYTECH athletes, employees and fans are action sports enthusiasts and have always mountain biked in the summer off-season. They saw the market potential first-hand, and developing a bike line was a natural progression for the company. The sport was already in their DNA.

Ted Ligety, Co-Founder, Olympic Ski Gold Medalist and 4x World Ski Champion, notes, “just as any other athlete on our snow team, there’s nothing I love to do more during the summer than mountain biking in my hometown, Park City, UT. I do it every day, and I can’t get enough of it. I am stoked to launch our first line of bike products and I am super excited and proud to wear our products all year round.”

“We were not happy with what was out there for us and our athletes to shred around on two wheels during our summers”, adds Carlo Salmini, Co-founder of SHRED // SLYTECH, the product engineering geek on the team. “As outrageous as it may sound, we just feel more comfortable building the product of our dreams rather than using equipment that falls short of our expectations. When we push ourselves to the limits we need a product to perform, protect and look badass at the same time, and we couldn’t find these traits in any other company already in the market.”

It’s the company’s relentless commitment to product perfection that allows them to spend an incredible amount time and all their resources researching the finest materials and technology to deliver the ultimate product, superior to everything else available. SHRED’s seamlessly edgy design and style, together with SLYTECH 2ND SKINTM protective foam technology and lenses by Carl Zeiss Vision Sunlens make the company’s proposition unique. The result: a collection that is a breakthrough in the bike industry, as revolutionary as the company’s winter offering.

In line with the company’s growth and direction, SHRED // SLYTECH are also pleased to announce that Victor Sheldon has joined the team as Bike Manager. “We couldn’t have found a better person to fill the role as Bike Manager”, says Federico Merle, CMO and CFO of SHRED // SLYTECH.

“Victor’s experience, name and resume speak for themselves, and his passion for the sport will be a driving force for our growth in the bike segment. He is definitely from the core.”

Formerly, the Marketing Manager at Spy Optic and accomplished World Jet Ski champion, Victor will bring his twenty years of experience and participation in action sports to play a critical role in driving marketing initiatives and innovation for SHRED // SLYTECH in the bike segment. Victor will also work closely with the Sales, Team Management, and Creative groups on a global level.

“I’m psyched about joining the Anomaly Action Sports family. Their passion for innovation is exciting to work with. I know that together we’ll be reshaping the style and technological bounds of the bike world.”

Today, the team is also stoked to officially welcome Ryan Nyquist to the SHRED // SLYTECH family.

A true legend and winner of countless medals in Park and Dirt events at X Games, Gravity Games, Vans Triple Crown, and the King of Dirt, Nyquist has shaped the sport of BMX over the past 20 years with consistency and progression. Continuing to push the envelope, his commitment to innovation in the sport is perfectly aligned with the company’s mission and was an obvious connection for the brands. Nyquist will endorse SHRED eyewear and SLYTECH body protection, collaborating on products, from concept to development. “Ryan has the ability to exceed every other athletes’ dreams”, recognises Ligety. Excited about the innovative potential, product guru, Salmini agreed, “We are inspired by Ryan’s incredible talent, creativity, spirit and drive, and can’t wait to see him keep progressing with the help of our products.”

“I'm pumped about joining the SHRED // SLYTECH family. It's a unique opportunity to be able to push the progression of BMX as well as help the company truly innovate both the technology and style of the products that allow athletes to push themselves harder,” says Nyquist.

The highlights of the “SHRED // SLYTECH WE SHRED DIRT.” bike line will be the SHRED Short Stack helmet featuring SLYTECH 2ND SKIN TM Shock Absorbing material, the BAFFLE and PROVOCATOR sunglasses featuring Carl Zeiss Vision Sunlens lenses, and the whole line of unique SLYTECH 2ND SKINTM XT body protection that is able to push the boundaries of both comfort and safety without compromising either dynamic qualities.

To view the line of innovative, technical, unconventional products released by SHRED and SLYTECH please head over to A1.514 at Eurobike, Friedrichshafen, Germany.

Anomaly Action Sports designs, markets and distributes SHRED and SLYTECH. Through these two brands, Anomaly Action Sports is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sports is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit shredoptics.com, slytechprotection.com, or join us at facebook.com/shredoptics, facebook.com/slytechprotection, or on twitter and instagram @shredoptics and @slytechprotect.

From the core, innovatively engineered, built for athletes’ unbound pursuit of fun.