Continental Expands MTB Commitment as Title Sponsor of Ard Rock 2025

Published: 5th June 2025 | By billy1979

Continental Bicycle Tires has announced its new title sponsorship of Ard Rock, the UK’s largest and most renowned gravity mountain biking event, which will now be known as Ard Rock Continental. This partnership marks Continental’s growing commitment to supporting the mountain biking scene in the UK and beyond.

Regarded as one of the most participated in gravity MTB events worldwide, Ard Rock attracts thousands of riders to Swaledale in the Yorkshire Dales. The festival, taking place from Thursday, July 24th to Sunday, July 27th, 2025, features world-class trails, adrenaline-fuelled racing, and a vibrant festival atmosphere. It also includes an industry-leading expo, demo loops, a pump track, an airbag jump, a kids’ skills track, street food, live music, and much more.

Continued Commitment to MTB Excellence

As a global leader in premium, race-winning tyre technology, Continental has been at the forefront of MTB innovation. The brand’s acclaimed Gravity range, launched in 2022, includes:

Xynotal – optimised for hardpack and dry conditions
Argotal – ideal for loose terrain
Hydrotal – built for wet and muddy conditions
Kryptotal – engineered for mixed terrain

The range was recently expanded, offering riders more sizes and greater opportunities to mix and match casings and compounds for a perfect match to the UK’s diverse trails. Continental remains committed to advancing MTB tyre technology, developing tyres for every rider and every MTB discipline, and continuously innovating its product range.

Experience the Best at Continental Ard Rock 2025

Attendees of Ard Rock Continental 2025 will have the chance to explore the full 2025 Continental MTB range, with product displays, demos, and expert guidance available throughout the event. Racers will also put Continental’s tyres to the test across all competitions, including the Sprint and Sport Enduros, EMTB events, and the legendary Ard Rock Continental Epic on July 25.

Paul Cooke, Key Account Manager at Continental Tires, said, “Becoming the title sponsor of Ard Rock is a perfect fit for Continental. This event is the beating heart of UK mountain biking, set in the stunning Yorkshire Dales, and offers an unmatched mix of elite racing, adventure, and community. From the massive expo and demo loops to the races, pump track, and festival atmosphere – it’s a complete celebration of MTB culture. We can’t wait to connect with even more riders and showcase our latest mountain bike tyres.”

Joe Rafferty, Event director at Ard Rock, said "Continental’s heritage and proven track record in high-performance tires make them a natural partner for Ard Rock. Their latest mountain bike tires are a perfect match for the rugged, technical terrain the event is known for. We’re genuinely excited to welcome them and to share their innovation and expertise with our riders."

Rafi Richardson, trail crew manager at Ard Rock said, “The trail team have been running Continental tyres for some time now and the Kryptotal front and rear tires are our go-to setup for a wide range of conditions. The soft and super soft compounds have incredible grip, and with the added benefit of lasting longer than similar performing tires.”

ZyroFisher, the recently announced UK distributor for Continental Tires, will also be present, supporting at Ard Rock Continental 2025. Tony Vikers, ZyroFisher Head of Brands said, “We’re big fans of Ard Rock – an iconic event right on our doorstep in the North East of England. With Continental’s involvement, it’s set to become even more significant. We’re excited to be working with Continental Bicycle Tires to connect with UK riders, and this event is the perfect opportunity to showcase and experience the full 2025 range of Continental mountain bike tyres.”

This partnership is set to elevate Ard Rock to new heights, creating unforgettable experiences for MTB riders and fans alike.

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Continental Expands MTB Commitment as Title Sponsor of Ard Rock 2025

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