Silverfish UK Ltd expands portfolio with the addition of THE Industries
We are proud to announce that Silverfish has been appointed as the exclusive distributor for THE Industries' range of helmets and cycle related products in the UK. THE are a leading manufacturer of cycle products which includes their popular composite and carbon full face helmets which for 2008 will see new 'custom' style finishes and a range of mudguards and bike protection. "THE is wholly owned by VSI Products and by adding the THE Industries product line to the Intense Tyres range, Silverfish becomes a premier partner for us, and together we look toward a strong show in the UK and Irish markets for VSI Products diverse product offering" said Mr Gregorio de Haro, International Sales Manager for VSI Products who added "We are very pleased to announce Silverfish and VSI Products have reached an agreement by which Silverfish will distribute the complete product range of THE Industries in the UK and Ireland. We have a steady demand from England for our products, and it was important for us to consolidate our relationship with a well established and strong distributor like Silverfish." "Silverfish is very pleased to be adding THE Industries to its already strong brand offering and cementing our relationship with VSI Products. The 2008 line-up of THE full face helmets is looking very strong with its great styling, new colourways and we expect demand to be strong from IBDs" stated Silverfish M.D Darren Mabbott. Pete Drew, Marketing Manager for Silverfish added: "The 2008 range of full face helmets is going to be great for the UK market due to its high performance, new graphics and lower retail prices; the THE Industries One Helmet will have an RRP of just £99.95 for the composite and £169.00 for the full carbon!" Silverfish will be displaying the full range of THE Industries products at the 2008 Core Bike Trade Show which takes place on the 27th, 28th and 29th of January. Silverfish will be situated in the Monza Suite and will be happy to show visitors what THE has to offer them. The full range will be available to ship to UK dealers at the beginning of March 2008. www.silverfish-uk.comLatest news
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